As a former Creative Director and marketing strategist, I have a deep passion for psychology and its application in branding. Born in Chicago and now residing in Frankfurt, I combine expertise in creative processes with a background in psychology to explore the intersection of consumer behavior and emotional marketing. With a master’s degree in psychology and years of experience in the advertising industry, I offer unique insights into the psychological underpinnings that drive successful marketing strategies. When not writing, I enjoy delving into film analysis, cycling through Germany’s picturesque landscapes, and exploring cultural differences between the U.S. and Europe.